Level Up for Local Markets!

QUARTZ + COAL strives to create a community dedicated to promoting the Shop Small Movement. It’s our goal to encourage clients + customers to seek more local, handmade goods and services provided by talented people in their town.

Market Ready Mastermind group is a 4 month course + Coaching hybrid with bi-weekly zoom Q+a Sessions, a Private FAcebook Community AND Weekly emails to prepare you for the holiday market season without the stress + burnout! Plan to prosper + Get Plenty of Rest in December!

When you sign up for the Market Ready Mastermind Group, you’ll get weekly emails with short tips + tricks for daily tasks that promote your business, encourage your audience to attend your events and set your business up for in-person and online sales success on your term while saving you time + helping you make more money.

Each week, you’ll learn more about:

• Creating cohesive, consistent Branding to make it easier for your audience and market shoppers to recognize you online + at in-person events, simplify content creation and unify the look of your business across all platforms

• Simplifying your Content Creation with a 30 day content planner full of quick post ideas to help you feed the social media monsters, increase brand awareness and generate traffic that translates to sales

• Making a bigger impact with Email Marketing to grow your list, increase your reach with a contact method that’s easier to control than social media and build trusting relationships that turn into repeat purchasers.

• Optimizing your products + services on your Website or Etsy Shop to align with fair pricing, increase sales revenue, and create a reliable online revenue stream between markets

• Building a Marketing Plan you can use my Stellar Systems and Lunar Logistics to streamline your workflow and align with the Moon and planets to amplify your efforts and get the results you want from your efforts.

• Repurposing the content you create to reduce how much time you spend working in your business so you can prioritize working on your business. Set up a few Processes, Systems and Templates to save your time + energy and reduce your stress and prevent burn out.

• Upgrading your Merchandising to align with your unified branding and get the most from your in-person events with pre-order planning, free local pick up options and other promotional Sales tactics to drive traffic to see your booth.

4 Ways to Apply the Work:

1. As a vendor for the Fall and/or Winter Markets, this round of the Market Ready Mastermind focusing on maximizing your outcomes at these 2 events. We’ll use the specific timeline, event branding and your content to achieve your goals.

2. Everything you learn during the Market Ready Mastermind can be adapted to any future events you attend. Once you learn the ropes you can lather-rinse-repeat these steps to get consistent results every time you set up for an in-person event.

3. Apply this information to your website to increase your online sales and optimize your website or Etsy shop with SEO, high quality branded photos, and clear calls to action to increase traffic to your site and your item listing pages.

4. Use these tips/tricks/techniques to set up Story Sales and other mini sales on social media. This works especially well for a quick clearance sale when you’re trying to clean out old stock to buy materials for new inventory.

You’ll use this program to:

• Set sustainable, trackable goals

• Plan out your inventory to simplify production schedules

• Try new sales promotions to get paid before production + reduce leftover inventory

• Update pricing to indicate the true value, time and care infused in your offerings to boost brand value and your bottom line while placing you in a specific niche. (Niches get riches, y’all!)

• And work on creating more efficient practices to save you time + increase your bottom line!

(+)This amount depends on your inventory, your prices and your presence online and at the market. I’m asking you to step outside of your comfort zone and really get out there to promote yourself and your participation at these events.

(*)Future markets may generate varied results due to location, event planners involvement in promotional activities, weather, event theme/purpose, etc.. Commit to doing what you have control over, your outcomes will reflect your input.

Ok, how much TIME is this gonna take?!?

The Market Ready Mastermind Group is designed to maximize the amount of time you have each week to actually make the stuff you love to sell to earn a living. The coursework is spread out over the 4 months—16 weeks of hot tips, juicy tricks and all the magical bits of marketing magic I have to share from 20+ years as an obsessive Marketing + Business scholar for life.

• One hour a week is broken down into the 5-10 minutes it takes to complete a task to promote your business and the next market you'll be attending. You'll get a daily prompt with one quick, easy action item using your existing content or a new photo or short video you can record in 1-2 minutes.

• The second hour each week is an optional live, Zoom Q+A meeting on Wednesdays. These meetings will be recorded, and the email link will be sent on Thursdays. You'll get an email from me each Monday with a link to a Q+A form to submit up to 3 questions for the weekly Zoom.

No matter where you are in your business, I guarantee you will learn something new from the Market Ready Mastermind Group. This group is a great way to get feedback and network with other makers, learn new marketing tips + tricks and be more intentional with your business efforts.

The information I'm sharing inside the MRMG can be used to promote ALL the events and special promotional launches you do to increase your sales and free up some much needed time to enjoy your life and rest.

The Market Ready Mastermind Group begins on September 1 with an emphasis on promoting your participation in the Fall and/or Winter Markets.

The cost is $500 today, or (4) automated payments of $150 each month--save $100 when you pay in full today!

I'm only opening (12) spots for the Market Ready Mastermind Group for the first round privately to my existing clients + vendors.

The second round of this program launches January 2023 for artisans and makers everywhere. The price will also increase to $1200 or (12) automated payments of $150 for 12 months for a 4 month commitment and year long access to the program.

The entire coursework side of things is created with a general event as the final result. You can take what you learn and apply it to every event you do in the future to simplify your marketing and use social media to send people directly to a place where they can get to know you better and buy your cool stuff online and in-person.

The online component is a safety net in a world where COVID has been changing the way you run your business and live your life. Also, people are online a lot more than they are in-person--thus the popularity of social media despite the algorithm and its toxic environment.

SAVE YOUR SEAT IN THE MARKET READY MASTERMIND GROUP NOW!

1. Once you click on a payment option button, you will be redirected to Acuity Scheduling to complete a survey, select the September 1 start date, and submit your payment.

2. If you choose the payment plan option, you will receive a notification from PayPal showing your future payments have been scheduled. Please email nicole@quartzandcoal.co to update/edit any payment information at least 5 business days prior to your pending invoice date to make changes.

3. You can also pay the remaining amount due early if you want to end the payment plan option early. Early payoffs will receive a prorated discount. Please let me know if you have any questions.

4. Keep an eye on your inbox throughout the month of August for mini resources dropping to help vendors signed up for earlier events. This is an email heavy experience! Make sure you create a separate folder in your inbox to save these for future reference, open them to train your email service provider to recognize this as an active account, not spam.